Digital Marketing Executive

Recruiter
Salt Search
Location
London
Salary
£25,000 per annum
Posted
31 Jan 2018
Closes
28 Feb 2018
Contract Type
Graduate, Permanent
Hours
Full Time

One of the largest insurance companies in the UK covering Car, Home, Travel, Life and Health Insurance is seeking a passionate Digital Marketing Executive to join their growing team. They are moving towards being a digital first company and this is another hire within their digital transformation.

Responsibilities

  • Report to the Digital Marketing Specialist
  • Plan and execute best in class Marketing using the full suite of online channels as part of an agile team of 6
  • Ensure all written content is optimised for search, following the best practices for SEO
  • Creating and maintaining the SEO strategy
  • Drive and execute large-scale paid search (PPC) campaigns in the AdWords interface and Bing Ads; plus Facebook, display, remarketing
  • Delivering compelling marketing activity which actively demonstrates our drive to personalisation
  • Make increasing use of marketing technology and always on programmes
  • Working with internal and external agencies / content creators to build an effective content strategy
  • Drive performance and innovation

About You

  • Customer driven
  • Strong commercial focus
  • Understanding of digital technologies, trends, and digital best practice
  • Demonstrable experience of working within a dynamic and challenging marketing environment with tight deadlines
  • Demonstrable experience using Adobe Dreamweaver, Photoshop, CMS and CRM systems
  • Broad digital marketing experience spanning SEO, PPC, HTML and content marketing

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