SEO & Digital Marketing Specialist

2 days left

Recruiter
GoodEgg Digital
Location
Crewe
Salary
£25,000 per annum
Posted
23 Jan 2018
Closes
20 Feb 2018
Contract Type
Graduate, Permanent
Hours
Full Time

This is a great opportunity to come in and take this online luxury homeware retail company to the next level through various digital marketing channels.

Responsibilities

  • The primary role of the Digital Marketing Specialist is to manage all SEO, digital marketing and web management activities.
  • Devise strategies directed at securing new business, raising brand awareness and building a reputation in the consumer market.
  • Develop and execute organic search/SEO strategies across our website to improve performance and rankings
  • Utilising a range of SEO tools to identify and implement findings
  • Regularly monitor and improve website performance
  • Management of on-page activities including on-page audits, meta data audits and revisions, site copy additions, content and site structure reviews
  • Management of off-site/external outreach activities including back-link analysis and cleansing, competitor analysis and link building
  • Monitor and manage social media presence to maximise content outreach exposure and engagement
  • Ongoing analysis and reporting of measurement of ROI
  • Manage and monitor PPC campaigns and liaise with 3rd party account managers
  • Line manage 2 marketing executives

About You

  • Degree educated in relevant subject or equivalent experience
  • Excellent technical knowledge of SEO, PPC, web development, design and social media
  • A clear understanding of how analytics and insights are used to inform marketing plans
  • Demonstrable analytical capabilities to support analysis of channel performance (Google Analytics essential)
  • Digital native with experience ideating and implementing digital campaigns
  • Driven and enthusiastic with positive attitude

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