SEO Online Marketing Placement

Recruiter
Location
Ocean Village Innovation Centre
Salary
Unpaid role
Posted
01 Oct 2017
Closes
15 Dec 2017
Contract Type
Work Placement, 0-3 months
Hours
Full Time

The Brief

Currently we have an older style website that is not visible on search engines and therefore not generating any enquiries for our services. The placement project is to work in tandem with a student tasked with the design and build of a modern and functional website, UX and SEO optimised, with the objective of ongoing lead generation.  The site will be designed to inspire potential clients to act to engage with us, be simple to update content, take news feed updates and with Social Media options.
Your role will be to deliver SEO, marketing, social media planning and business development.
The success of the project will be determined by the site generating enquiries on an ongoing basis. Ultimately, we are looking to employ, with a fulltime permanent position, an enthusiastic person capable of delivering lead generation from this and our other sites. Success in this position will be well remunerated, so this a chance to impress.

Ocean Village Innovation Centre (OVIC), Southampton, SO14 3JZ.

Timescales

  • SEO Strategy – Weeks One to Two
  • Confirmation of Online Strategy – Weeks Three to Four
  • Content Management/Marketing - Weeks Five to Six
  • Social Media planning – Weeks Seven to Eight
  • Business development – Week Nine
  • UX research and testing – Week Ten to Eleven
  • Final testing/adjustments and going live! – Week Twelve to Thirteen
  • Note some of the work here will be done in conjunction with Web design placement student

Responsibilities

  • Understanding and developing the brief to satisfy the overall objective.
  • Must be able to work with the time constraints.
  • Be able to articulate your ideas to management
  • Providing to date reporting on progress at each stage.
  • Support the promotion of corporate brand and the creation of supporting posts for the business.
  • Creation of marketing materials - ( e.g. blog posts, social media, podcasts, promotional videos) The development and implementation of brand new markets and products) Supporting our Business Partners in spreading the business brand even further.
  • Providing the business with creative, digital marketing insight
  • Drive and monitor traffic of the website
  • Improve conversion rate

  About You

  • Be proficient in SEO, marketing, social media planning and business development.
  • Be familiar with Digital marketing tools and Google analytics.
  • Bring enthusiasm to the project!

Please note this opportunity is unpaid and it is for students who undertake compulsory placements as part of their course. Southampton Solent University does not endorse unpaid opportunities outside of the curriculum. However, should you decide to take on this position you need to consider your financial situation and consider how you would support yourself for the duration of the experience.