About Pendragon PLC
The Pendragon PLC Group is leading the change in the automotive online retail sector and has a clear strategic plan in response to changing customer needs.
Our initiatives are focussed on growth in the following order of priority: used vehicles, aftersales and repair and new vehicle markets.
Our strategy in each of these growth areas is underpinned by strategic pillars which are: Choice, Value, Customer Service and Convenience and is supported by our ‘People’ foundation.
Our principal differentiator in the retail automotive market is our online and IT superiority and ownership of our intellectual property.