Digital Marketing Graduate

Recruiter
Aryzta
Location
London
Salary
Competitive Salary Dependent on Experience
Posted
30 May 2018
Closes
14 Jun 2018
Contract Type
Graduate, Permanent
Hours
Full Time

We run an 18-month European graduate programme and offer the following development opportunities:

  • Graduate orientation to ARYZTA
  • One-to-one coaching
  • Mentoring
  • Real role and responsibility
  • External leadership and development support
  • Opportunity to work on a variety of business projects

Responsibilities

  • Report directly to the Head of Marketing AFS UK
  • Work closely within the B2B business primarily
  • Build and deliver digital capabilities for Aryzta Food Solutions UK
  • Additional focus on B2C practices
  • Developing, implementing and managing marketing campaigns that promotes AFS products and services
  • Enhancing brand awareness digitally
  • Driving traffic to our online platforms
  • Generating leads
  • Engaging with our customers
  • Create SEO-optimised copy for all platforms in the form of blogs, product descriptions, tweets, articles and reports
  • Conduct regular SEO and competitor analysis
  • Report back to the main stakeholders involved
  • GA campaign management – keyword research, campaign set up, monitoring and reporting
  • Use GA to analyse and report on key digital marketing campaigns
  • Assist in the implementation of online promotions and “we recommend” product ranges with eCommerce manager
  • Maintain the look and feel of webshop@aryzta in conjunction with eCommerce
  • Devise a social media communications strategy to include B2B (priority) and B2C strategy for both Foodservice and Retail
  • Help shape the customer on boarding strategy across all business channels
  • Help to monitor brand mentions across the web
  • Respond to any customer complaints in a timely and professional manner
  • Email campaigns – set up, distribute, monitor and analyse B2B (primarily) and B2C email marketing campaigns
  • Liaise with the Senior design manager to create online and offline marketing material
  • Work with PR to help distribute brand and client information and news across the web
  • Website maintenance – responsible for CMS creation, modification and updating
  • Ensure that digital meetings and reviews are held quarterly and are run effectively with all functions feeding in and participating
  • Documenting and formalising of processes that need to happen for digital to function effectively within all departments

About You

  • Good attention to detail
  • Acceptance and experience of working in lots of different environments and so an easy acceptance of any management style or methodology, e.g., Waterfall (one thing after the other) or Agile (in sprints covering all areas at once – design, development and integration)
  • Good time management
  • Great written and verbal communications skills
  • Ability to work under pressure
  • Strong working knowledge of the key concepts of digital marketing and the main channels and techniques – SEO, social media, email marketing, newsletters
  • Good working knowledge of the major analytics programs – specifically Google Analytics
  • Experience of conducting SEO analysis preferable
  • Excellent analytical and reporting skills
  • Strong team-player
  • Strong organisation skills
  • Previous blogging and online copywriting experience preferable
  • Previous experience in a similar role

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