Content Marketing Executive

Recruiter
Travel Trade Recruitment
Location
Farnborough
Salary
£24,000
Posted
06 Jan 2018
Closes
03 Feb 2018
Contract Type
Permanent
Hours
Full Time

Leading Travel Company specialising in 'off the beaten track' holidays is seeking an experience copywriter to work as a Content Marketing Executive and help bring their travel brand to life through words! You will be a creative travel writer and able to produce high quality written content across all marketing channels! Based on the Surrey Hampshire Border, this is a fantastic opportunity to work for an established travel company on an exciting and niche product for a competitive salary package and benefits!

 

Responsibilities

  • To produce inspiring, creative and commercially driven content for use across all marketing channels, including emails, brochures, direct mail and website
  • To own and be responsible for maintaining the tone of voice across all platforms
  • To be responsible for creating high quality email communications, including tactical initiatives.
  • To deliver email marketing campaigns including writing copy, choosing images, fulfilment and some creative development to a deadline.
  • Produce copy and content for promotions and marketing campaigns, working closely with the Product team to highlight USPs
  • Work with the Product team to produce taglines and short, medium & long copy for each Product type and theme.
  • Work closely with the Customer Insight & CRM Manager to perform testing of various email campaigns to establish effectiveness, and optimise for future use
  • To write content for blogs & website landing pages, and assist with building landing pages in the CMS where required.
  • Proof read and edit customer facing copy created by marketing, product or other teams around the business as required.

About You

  • You will have experience of copywriting and producing content across various marketing channels.
  • You will have experience of email marketing tools, email ,marketing practices and website content management systems.
  • Ideally you will have previous experience of working within the Travel Industry or alternatively, be able to demonstrate a real passion for travel!

Benefits

  • Travel discounts
  • Good long term career prospects

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